Gowalla: Beyond The Check-In
Changing the LBS experience. This has been a hectic year in social media. It seemed every week a new app, service, tool, platform or metric was being introduced. Perhaps as a result of this, I’ve been...
View ArticleFutures Of Entertainment 5
November 11-12 will see the Futures Of Entertaintment 5event, held at MIT in Cambridge, MA. FoE tends to bring together a great mix of marketing/brand type people with some academics who bring a...
View ArticleInterview with Greg Burney of #DrawMyFollowers
Greg Burney's #DrawMyFollowers Project If you’re an artist, and by artist I mean that in the broadest sense, how do you stand out in a world where everyone is an artist and has the ability to...
View ArticleWelcome to Contentville
A map for viewing content differently? If you’re reading this, there’s a good chance you are somehow involved in the marketing communications industry. Equally, there’s a good chance that you have a...
View ArticleNeed To Know: PSFK’s New Print Magazine
Two continuing themes of this blog have been my admiration for PSFK, and my belief in quality print publications, whether they be experimental efforts like theNewerYork lit mag or ‘work as a...
View ArticleWhy Agencies Should Double Down on Content
A big thank you to Digiday for originally publishing this post. Earlier this week on Digiday, Jack Marshall wrote eloquently on the need for agencies to start “stocking their strategic arsenals in...
View ArticleThe Agency Disintermediation Risk
This piece originally appeared in Digiday. I agree with Jack Marshall that it’s an uphill battle of Sisyphusian proportions for an agency to get in the product development business. If this notion,...
View ArticleContent Matters: This is Your New Agency
This post originally appeared on the Advertising Week Social Club blog. If you aren’t familiar with those guys, check ‘em out. Since the Digital Explosion launched Marketing 2.0, great debates...
View ArticleBetabrand Gets It
This piece originally appeared on the Advertising Week Social Club website. I want to tell you about a brand I love. Not a product – though I do like those as well – but a brand. Betabrand. I love...
View ArticleExploring Innovative Storytelling
At some point you recognize the tipping point. You know, when in just about every business conversation you have, someone eventually says the “magic word.” For a long time there it was “viral,” wasn’t...
View ArticleMOOCs and Brands
I’m currently taking two online courses via Coursera. One seems to have generated a lot of traction – Dan Ariely’s A Beginner’s Guide to Irrational Behavior has registered more than 135,000 students....
View Article5 Reasons The Google Doodle is Great #ContentMarketing
The Google Doodle is great content marketing and a cultural touchpoint. This post originally appeared on the Advertising Week Social Club. Go check them out, all sorts of great content there for...
View ArticleHBO, Jay Z and the #SecondScreen opportunity for #PicassoBaby
Jay Z’s not just a rapper and he’s more than a businessman (or a business, man); he’s a cultural force. From Rocawear to marrying Beyonce, from selling a million copies of an album before it’s released...
View Article#TrendSpire2013 – Four Ideas For The Future of Television
I was honored to be a speaker last week at Trendspire 2013 in Atlanta, which was the brainchild of Native Marketing working with Turner Media Group (TMG) Insights & Inspirations. Native Marketing...
View ArticleUntethered: How People Will Shape, And Be Shaped By, The #FutureOfRetail
Back in October of 2013 I was asked by PSFK to write an accompanying piece for the 2014 Future of Retail report. My essay, republished below, originally appeared here. Perhaps more than anything else,...
View Article#Anchorman2 Isn’t A Movie
Anchorman 2 is a Transmedia Experience. Or at least that’s what it has become. If you’ve been paying attention recently you’ve seen Ron Burgundy, the character created by Will Ferrell in the modern...
View ArticleShould a Fast Food Outlet Employ an All You Can Eat Strategy in Social Media?
Burger King Norway has decided to “Think Outside The Bun” when it comes to social media. Wait, that’s Taco Bell’s tagline. Ok, let’s just say BK Norway is taking a decidedly unconventional approach in...
View ArticleThe Death of Facebook?
Menlo Park, We’ve Got A Problem Facebook’s got a problem. One that I saw coming last year (Ed. note: I certainly wasn’t the only one). I was at a Facebook event in Facebook Has A Facebook Problem New...
View ArticleOf Brackets, Basketballs and Business
Your content marketing strategy or your bracket? Which do you have more competitive intelligence about? It’s that time of year again, when the country is consumed by March Madness, that annual rite...
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