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Channel: How soon is now? » Content Marketing
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Gowalla: Beyond The Check-In

Changing the LBS experience. This has been a hectic year in social media. It seemed every week a new app, service, tool, platform or metric was being introduced. Perhaps as a result of this, I’ve been...

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Futures Of Entertainment 5

November 11-12 will see the Futures Of Entertaintment 5event, held at MIT in Cambridge, MA.  FoE tends to bring together a great mix of marketing/brand type people with some academics who bring a...

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Interview with Greg Burney of #DrawMyFollowers

Greg Burney's #DrawMyFollowers Project If you’re an artist, and by artist I mean that in the broadest sense, how do you stand out in a world where everyone is an artist and has the ability to...

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Welcome to Contentville

A map for viewing content differently? If you’re reading this, there’s a good chance you are somehow involved in the marketing communications industry. Equally, there’s a good chance that you have a...

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Need To Know: PSFK’s New Print Magazine

Two continuing themes of this blog have been my admiration for PSFK, and my belief in quality print publications, whether they be experimental efforts like theNewerYork lit mag or ‘work as a...

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Why Agencies Should Double Down on Content

A big thank you to Digiday for originally publishing this post.   Earlier this week on Digiday, Jack Marshall wrote eloquently on the need for agencies to start “stocking their strategic arsenals in...

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The Agency Disintermediation Risk

This piece originally appeared in Digiday.   I agree with Jack Marshall that it’s an uphill battle of Sisyphusian proportions for an agency to get in the product development business. If this notion,...

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Content Matters: This is Your New Agency

This post originally appeared on the Advertising Week Social Club blog. If you aren’t familiar with those guys, check ‘em out.     Since the Digital Explosion launched Marketing 2.0, great debates...

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Betabrand Gets It

This piece originally appeared on the Advertising Week Social Club website. I want to tell you about a brand I love. Not a product – though I do like those as well – but a brand. Betabrand. I love...

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Exploring Innovative Storytelling

At some point you recognize the tipping point. You know, when in just about every business conversation you have, someone eventually says the “magic word.” For a long time there it was “viral,” wasn’t...

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MOOCs and Brands

I’m currently taking two online courses via Coursera. One seems to have generated a lot of traction – Dan Ariely’s A Beginner’s Guide to Irrational Behavior has registered more than 135,000 students....

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5 Reasons The Google Doodle is Great #ContentMarketing

  The Google Doodle is great content marketing and a cultural touchpoint. This post originally appeared on the Advertising Week Social Club. Go check them out, all sorts of great content there for...

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HBO, Jay Z and the #SecondScreen opportunity for #PicassoBaby

Jay Z’s not just a rapper and he’s more than a businessman (or a business, man); he’s a cultural force. From Rocawear to marrying Beyonce, from selling a million copies of an album before it’s released...

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#TrendSpire2013 – Four Ideas For The Future of Television

I was honored to be a speaker last week at Trendspire 2013 in Atlanta, which was the brainchild of Native Marketing working with Turner Media Group (TMG) Insights & Inspirations.  Native Marketing...

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Untethered: How People Will Shape, And Be Shaped By, The #FutureOfRetail

Back in October of 2013 I was asked by PSFK to write an accompanying piece for the 2014 Future of Retail report. My essay, republished below, originally appeared here. Perhaps more than anything else,...

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#Anchorman2 Isn’t A Movie

Anchorman 2 is a Transmedia Experience. Or at least that’s what it has become. If you’ve been paying attention recently you’ve seen Ron Burgundy, the character created by Will Ferrell in the modern...

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Should a Fast Food Outlet Employ an All You Can Eat Strategy in Social Media?

Burger King Norway has decided to “Think Outside The Bun” when it comes to social media. Wait, that’s Taco Bell’s tagline. Ok, let’s just say BK Norway is taking a decidedly unconventional approach in...

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The Death of Facebook?

Menlo Park, We’ve Got A Problem Facebook’s got a problem. One that I saw coming last year (Ed. note: I certainly wasn’t the only one).  I was at a Facebook event in Facebook Has A Facebook Problem New...

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Of Brackets, Basketballs and Business

  Your content marketing strategy or your bracket? Which do you have more competitive intelligence about? It’s that time of year again, when the country is consumed by March Madness, that annual rite...

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